BRAND STRATEGY FOR SCHOOLS: MAKEÂ MORE OF THE MOST POWERFUL THING YOU OWN
BUILD A BRAND YOUR WHOLE SCHOOL ACTUALLY USES.
A two-sprint, one-on-one brand strategy experience for schools ready to align, clarify and act. We show you how to create a clear sense of identity, stronger community, find your school's voice, and amplify the stories on your doorstep.
APPLY TO WORK WITH US
WITH THE RIGHT ADVICE...
BE THE SCHOOL THAT DOESN’T JUST SAY WHAT IT STANDS FOR. BE THE SCHOOL THAT SHOWS IT, EVERY DAY.
Most schools have a brand. Few use it well.
It’s more than a logo. More than a strapline. More than a values poster in reception. Your brand is how people feel about your school. The stories they share. The decisions they make. The reason they stick around.
Our messaging was scattered - now we clearly articulate what makes us different.
Anna Quijano, Trinity School, Menlo Park
So powerful. Now our brand guides how we grow as a school.
Anita Banic Krstevska, Admissions and Communications Director, NOVA International School, Skopje
This helped us move from jargon to focus on our own 'secret sauce'.
Lesley Tait, Lincoln Community School, Ghana
INTRODUCING
BRAND STRATEGY FOR SCHOOLS
This is not a course. This is a working partnership. Over two focused sprints, we work alongside your educational leadership, marketing, admissions and communications teams, to define what your school stands for, build a shared language across the community, and turn your brand into tools people can use, every day.Â
You won't leave with a slide deck. You'll leave with the work done.Â
SPRINTÂ 1: Five days, one hour a day
DEFINE YOUR BRAND
In the first week, over five live sessions, you will learn core frameworks, a shared language for education and operational leaders, and start creating a solid plan for your school:
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Define your right to win - make your school protectable and distinctive
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Create strong stories every time with a Brand Pyramid and shared language between education teams and communications
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Develop your school's tone of voice, and a custom GPT to empower more people to communicate effectively
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Discover the Brand Clock Framework to build out your communications, admissions and in-school experience
After just five live sessions you'll have the start of a compelling brand strategy, and a month of space to put it into action.
SPRINTÂ 2:Â Five days, one hour a day
FROM STRATEGY TO ACTION
Take the brand strategy you're developing and turn it into powerful routines. In this Sprint you will:
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Create a solid brand story, a clear brand idea your whole team can use
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Design proactive communication, rather than reacting
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Design for each key type of family in your school
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Shape storytelling:Â bring your community together, and attract new families
- Copywrite like a pro: key ideas and structures for newsletters and landing pages
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Plan practical communications without hiring an agency
After this Sprint, you’ll be putting your brand to work, every week.
SMALL GROUPÂ SURGERIES
MASTERMINDS GROUPS
BUILD YOUR BRAND WITH US
As you apply what you learn on the course's live sessions, we'll not leave your side. In our regular masterminds groups we'll answers your questions and personalize sessions to your needs, including:
- Building your Tone of Voice
- Creating a Brand Story with Winning Writing Structures
- Creating more Custom GPTs for specific communication challenges
- Personalising more Effective and Efficient Planning
Masterminds sessions run roughly every month, with breaks during holidays.Â
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HOW MUCH IS ONE NEW STUDENT WORTH TO YOUR SCHOOL?
We're confident you'll see a massive return on your investment.
- New families are more likely to choose your school.
- Current community will feel more satisfied with their experience, clearer on what the school stands for.
- Staff will communicate better. Fewer emails, clearer communication all round.
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We have gained clarity on who we are and how to tell our authentic story with increasing coherence.
____Â Jody Hayes, Grey Lynn School, Auckland
It looked fine on the surface, but didn't feel connected to who we are. Now it's part of our weekly conversations. It feels real.
____Â Kathleen Clifford, Brisbane Catholic Education Office
It’s been a fantastic year for getting clarity and consistency on what we’re pushing out, and making sure we know our audience.
____Â Danielle Carter, Head, Brisbane Catholic Education Office Schools.
This helped us clarify who we are - and just as importantly: who we are not.
____Â Kate Benson, Trinity School, Menlo Park
We all found the course extremely useful. We've got a new website, post more actively on social media and have adapted our tone of voice.
____Â Mike Kramer, International School of Manila
This was ideal. It offered a practical framework for branding and communication skills, all in quick, focused sessions.
___ Rebecca Juras, Vilnius International School
What makes this different.
Most brand work
- happens in isolation, and doesn't belong to the main communicators in a school;
- lives in documents;
- focuses on messaging before meaning;Â or
- fades over time
This approach
- involves your whole team, including some of the educational leadership;Â
- builds clarity before communication;Â
- turns strategy into daily routines; and
- starts being used immediately.Â
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"Our motivation to brand, and to be branded, comes from our hardwired instinct to connect."
Debbie Millman, President Emeritus of the American Institute of Graphic Arts
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Walk through the tools that power your brand.
This course isn’t just a string of Zoom calls. It’s a full toolkit - videos, templates, research and ready-to-use frameworks - that help you and your team shape a brand people believe in. In this short video, we show you exactly what’s inside.
HEY, WE'RE EWAN AND BRAD
Your content designers and facilitators understand school strategy, and they understand the power of a well-executed brand as part of that.Â
Ewan McIntosh
Founder, NoTosh. Former Digital Commissioner and Investor at Channel 4 TV. Hundreds of school strategy projects in over 70 countries.
"A good strategy, mission or vision is a start. But every communication has to lift those words off paper and into people's imaginations. Frameworks get you so far; but those daily communication habits are where you bring your brand alive."
Brad Carter
Head, Island Pacific School. Former Marketing Executive at Apple. Previous Head of Think Global School.
"The brand strategy that works for your Board members - selling fizzy drinks, cars or computers - just doesn't work in schools. Schools don't have customers, they have community. Schools don't have products they control - they co-design the whole experience with the same people who use it."
"We didn't just improve communication - we built an entire system for it. It didn't exist before the sprints. We also changed how we approach recruitment and it worked!"
Dáithà Murray, Principal, St Paul's High School
ONE PRICE. INVITE YOUR WHOLE TEAM.
BRAND STRATEGY FOR SCHOOLS
This comprehensive course will help your whole team harness your brand: communications, admissions, Head of School and other senior leaders.
Need an invoice? Email Carolyn with your details: hello@notosh.com.
MONEY-BACK GUARANTEE
If you aren’t completely satisfied with the first sprint of Brand Strategy for Schools, let us know within the first 30 days for a full refund. No questions asked.
