BRAND STRATEGY FOR SCHOOLS: MAKEÂ MORE OF THE MOST POWERFUL THING YOU OWN
Brand Strategy is about going beyond the logo, mission statement or tagline.
We show you how to create a clear sense of identity, stronger community, find your school's voice, and amplify the stories on your doorstep.
WITH THE RIGHT FRAMEWORKS AND ADVICE...
BE THE SCHOOL THAT DOESN’T JUST SAY WHAT IT STANDS FOR. BE THE SCHOOL THAT SHOWS IT, EVERY DAY.
Most schools have a brand. Few use it well.
It’s more than a logo. More than a strapline. More than a values poster in reception. Your brand is how people feel about your school. The stories they share. The decisions they make. The reason they stick around.
INTRODUCING
BRAND STRATEGY FOR SCHOOLS
This course gives you the tools, time and provocation to turn that idea into a strategy. Not a paper plan, but a living, working brand that gives your staff clarity, your students pride, and your wider community something to believe in.
SPRINTÂ 1: SEPTEMBER 22-26 :: 3pm (London)
DEFINE YOUR BRAND
In the first week, over five sessions live sessions with Ewan and Brad, you will learn core frameworks, a shared language for education and operational leaders, and start creating a solid plan for your school:
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Understand the difference between brand, identity and communications
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Identify what makes your school distinct (not just different)
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Learn how to engage your team in the story, not just the strategy
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Discover the Brand Clock Framework to build clarity fast
After just five live sessions you'll have the start of a compelling brand strategy, and a month of space to put it into action.
Sprint 1: September 22-26, 2025
7am (Vancouver)
9am (Bogotá)
10am (New York / Eastern)
3pm (London)
10pm (Singapore)
SPRINTÂ 2: NOVEMBER 17-21 :: 3pm (London)
FROM STRATEGY TO ACTION
Take the brand strategy you're developing and turn it into powerful routines. In this Sprint you will:
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Craft your brand idea: a central organising principle everyone can use
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Build brand expression: how your school looks, sounds and feels
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Shape brand storytelling: internal and external narratives
- Develop your school's own on-brand GPT to empower more people to communicate effectively
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Plan practical communications without hiring an agency
After this Sprint, you’ll be putting your brand to work, every week.
Sprint 2: November 17-21, 2025.
7am (Vancouver) :: 10am (Bogotá) :: 10am (New York / Eastern) :: 3pm (London) :: 11pm (Singapore)
SMALL GROUPÂ SURGERIES
MONTHLY MASTERMINDS GROUPS
BUILD YOUR BRAND WITH US
As you apply what you learn on the course's live sessions, we'll not leave your side. In our monthly masterminds groups we'll answers your questions and personalize sessions to your needs, including:
- Building your Tone of Voice
- Creating a Brand Story with Winning Writing Structures
- Creating more Custom GPTs for specific communication challenges.
- Personalising more Effective and Efficient Planning
Masterclass sessions every month until May 2026. These are programmed in small groups best matched to the timezones of those participating.Â
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HOW MUCH IS ONE NEW STUDENT WORTH TO YOUR SCHOOL?
We're confident you'll see a massive return on your investment.
- New families are more likely to choose your school.
- Current community will feel more satisfied with their experience, clearer on what the school stands for.
- Staff will communicate better. Fewer emails, clearer communication all round.
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"Our motivation to brand, and to be branded, comes from our hardwired instinct to connect."
Debbie Millman, President Emeritus of the American Institute of Graphic Arts
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HEY, WE'RE EWAN AND BRAD
Your facilitators understand school strategy, and they understand the power a well-executed brand as part of that.Â
Ewan McIntosh
Founder, NoTosh. Former Digital Commissioner and Investor at Channel 4 TV. Hundreds of school strategy projects in over 70 countries.
"A good strategy, mission or vision is a start. But every communication has to lift those words off paper and into people's imaginations. Frameworks get you so far; but those daily communication habits are where you bring your brand alive."
Brad Carter
Head, Island Pacific School. Former Marketing Executive at Apple. Previous Head of Think Global School.
"The brand strategy that works for your Board members - selling fizzy drinks, cars or computers - just doesn't work in schools. Schools don't have customers, they have community. Schools don't have products they control - they co-design the whole experience with the same people who use it."
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ENROLL BEFORE JUNE 30, 2025
LIMITED EARLY BIRD OFFER: COACHING CALL
SAVE $1000 ANDÂ PRIME YOUR TEAM BEFORE SUMMER
Sign up before July and you'll not only save money, but we'll throw in a pre-course coaching call for your team to set them up for summer prep. Â
Sign up before July 1, andÂ
- Choose an area of focus
- Create a personal plan with our team to make the most of the program to come
- See where you can fine-tune your processes
We'll program this coaching call before July 4. You’ll leave this 1:1 session with a clear vision of where you want to grow and how you’re going to get there.
But hurry - early bird places are limited and run out by July 1.
It’s been a fantastic year for getting clarity and consistency on what we’re pushing out, and making sure we know our audience.
____Â Danielle Carter, Head, Brisbane Catholic Education Office Schools.
We've never had tools like the ones you've shown us. But with this course, we’ve been able to create a new website.
____Â International School Director
We all found the course extremely useful. We've got a new website, post more actively on social media and have adapted our tone of voice.
____Â Mike Kramer, International School of Manila
GET EARLY BIRD PRICING FOR YOUR WHOLE TEAM
BRAND STRATEGY FOR SCHOOLS
This comprehensive course will help your whole team harness your brand: communications, admissions, Head of School and other senior leaders.
Need an invoice? Email Carolyn with your details: [email protected].
30-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with the first sprint of Brand Strategy for Schools, let us know within the first 30-days for a full refund. No questions asked.
